In conjunction with the debut of her new clothing line, Khloé Kardashian unveiled a new hairstyle.
The Kardashians reality star revealed to her Instagram followers yesterday (April 1) that she had changed her signature blonde hair to a striking fiery red shade.
Khloé shared a set of promotional images from her most recent project with the athletic apparel brand Fabletics on Instagram, revealing the new style with the caption, "V3!!!!"
Now available is my newest @fabletics collection! Well, I'm very happy about this! Link to #fableticsxkhloe in the bio.
Famous friends and admirers were quick to comment on her new appearance. Vanessa Bryant wrote, "The red hair on you!!!!!"
Paris Hilton responded in the meantime by using several fire emojis.
Though some fans speculated that Khloé might be wearing a wig, everyone seemed to agree that red is her color.
The reality star and her sisters will soon be back on our screens for season five of The Kardashians, which is set to arrive on Disney+ next month.
In a recent press release for the upcoming season, Disney+ said: "Just when you think life can't get any faster in the Kardashian Jenner family, they punch it into overdrive
"Cameras roll as Kourtney, Kim, Khloé, Kendall, and Kylie navigate contentious sister dynamics, all under the watchful eye of everyone's favourite matriarch, Kris."