On3's NIL tracker estimates Olivia Dunne's annual value at $3.5 million, making her the NCAA's highest-paid female athlete.
The LSU gymnast collaborated with ESPN, BodyArmor, Sports Illustrated, and Motorola this year.
On a recent "Full Send" podcast, Dunne disclosed that her most profitable post made almost $500,000.
Long-term partnerships that reflect her personality are her preference.
"Those are probably the best because you build a relationship with the brand and they want you year after year."
Dunne partnered with Vuori in 2021 for several years.
Influencer-marketing firm Captiv8 reported in July 2022 that student-athletes have some of the greatest engagement rates of all social-media influencers.
Female athletes, especially basketball players, fared better for businesses. Dunne too.
She has approximately 12 million Instagram, TikTok, and Twitter followers.