LSU gymnast Livvy Dunne announced a multi-million dollar name, image, and likeness deal with Passes, a platform that lets creators monetize fan access to exclusive content and events.
Dunne said he was delighted to join with Passes because it enabled him to monetize his creativity and knowledge in ways that collegiate athletes couldn't.
I can convert my passion for gymnastics as a collegiate athlete and content creation into a sustainable business and connect with my followers and supporters by giving exclusive material and events.
I like how Passes is user-friendly. It's clear and easy to use, so producers can set up accounts, create content, and interact with their audience without technological issues.
Passes is committed to assisting collegiate athletes and providing them with additional earning options through our content creator platform, and this agreement shows a new priority area.
College athletes can become entrepreneurs on NIL.
Passes is a means for fans to engage with their idol players, said Passes CEO Lucy Guo.
Guo said they chose Dunne as their first collegiate athlete partner because the brand needed a powerful woman.
College players have the most engaged fans. This alliance intends to reduce the wage gap for female athletes and enable them to establish their own businesses.